DSA Global supports established D2C e-commerce businesses with fulfillment, sourcing, branding, payment processing and verified advertising. After Qarry referred me for the project, I developed DSA’s supplied Figma designs into a multipage Webflow website and completed the agreed scope on schedule.
The site combines structured static page layouts, Webflow CMS collections, a custom affiliate calculator and SVG/GSAP motion. Its most important technical feature is less visible: partner-source identifiers are carried through the website, attached to qualified enquiries and passed into monday CRM, so each lead arrives with useful acquisition context.
Project overview
Client — DSA Global
Industry — D2C e-commerce operations and fulfillment
Platform — Webflow
Design — Supplied by DSA Global
Project type — Multipage website developed from client-supplied Figma designs
Core work — Responsive Webflow development, structured page architecture, CMS collections, partner-source attribution, monday CRM integration, custom calculator, SVG and GSAP animation
Project origin — Referral from Tom Van Den Heuvel following the Qarry project
Delivery — Completed within the agreed schedule
The client and the brief
DSA Global provides the operational services behind growing e-commerce businesses, including product sourcing, fulfillment, branding, payment processing and verified advertising.
The website needed to explain these connected services, support resource publishing, present the company’s partner program and collect qualified sales enquiries. It also needed to preserve the source of partner-driven traffic instead of treating every form submission as an anonymous lead.
That required two different content models: individually composed Webflow pages for core marketing content and CMS collections for information that benefits from a repeatable publishing structure.
Structured pages and Webflow CMS collections
Core product, resource and company pages were developed as structured static Webflow pages. Reusable layouts and shared patterns kept recurring sections consistent while allowing each service page to communicate its own content.
Editorial content, including the article system, uses Webflow CMS collections and collection templates. This gives repeatable content a defined structure without forcing distinct marketing pages into a single CMS template.
The distinction matters. The static pages provide layout control for DSA’s primary services, while the CMS supports content that the team needs to publish and manage through structured entries.
Partner-source tracking connected to monday CRM
DSA’s partner program depends on unique referral links. It was therefore important to preserve the source of an enquiry as a visitor moved through the website.
I implemented site-wide attribution logic that reads the partner identifier from a tagged URL, keeps it available as the visitor navigates the site and adds it to a hidden field when an enquiry is submitted.
The request-access form also collects qualification data such as order volume, current supplier, services of interest and the prospective client’s objective. Through an API-based handoff, the lead details and partner-source information are routed into monday CRM.
This connects acquisition with follow-up. Instead of receiving only a generic form notification, the team receives the contact together with the context needed to understand where the lead came from and what the business is looking for.
A custom affiliate calculator and motion system
The affiliate-program page includes a custom JavaScript calculator. As a prospective partner changes the number of referred clients, the interface recalculates the estimated order volume and corresponding monthly and annual commission.
This turns a written payout example into an interactive tool that makes the partner model easier to understand.
The delivered implementation also included SVG and GSAP animation. Motion supported transitions, hierarchy and the character of the supplied visual direction, while the site’s navigation, content and enquiry paths remained the priority.
Responsive development and delivery
The supplied Figma layouts had to work across desktop, tablet and mobile while accommodating CMS content, forms, custom scripts, interactive elements and animation.
I handled the Webflow structure, responsive implementation, CMS architecture, custom functionality, CRM connection and final delivery. The agreed project scope was completed on schedule.
Delivered outcome
The result is a live multipage Webflow website that supports more than presentation.
Static marketing pages explain DSA’s connected services. CMS collections support repeatable publishing. The affiliate calculator makes the partner offer easier to understand. Partner-source data remains attached to qualified enquiries as they enter monday CRM.
Together, these elements make the website part of DSA’s lead-management workflow rather than an isolated marketing layer.
This case documents the delivered system. It does not claim traffic, conversion or revenue growth without verified analytics.
Project credits
Client — DSA Global
Design — Supplied by DSA Global
Webflow development, site structure, CMS architecture, partner attribution, monday CRM integration, custom JavaScript, SVG/GSAP implementation, responsive delivery — Serhii Havryliuk, professionally known as Sergey Gavriluk — Founder & Senior Webflow Developer at Webflowich
Frequently asked questions
What did Webflowich build for DSA Global?
I developed DSA Global’s supplied Figma designs into a responsive multipage Webflow website. The work included structured static pages, CMS collections, partner-source lead tracking, monday CRM integration, a custom affiliate calculator and SVG/GSAP animation.
How does the website track partner-generated leads?
A tagged partner link supplies a unique identifier. The website preserves that identifier as the visitor navigates and adds it to a hidden field when a form is submitted. The partner source then travels with the enquiry into the CRM workflow.
Does DSA Global use both static pages and Webflow CMS?
Yes. Core product, resource and company pages use individually composed Webflow layouts. Repeatable editorial content, including articles, uses Webflow CMS collections and collection templates.
How are Webflow form enquiries connected to monday CRM?
The Webflow form captures the lead’s contact information, qualification data and partner-source identifier. An API-based handoff routes that information into monday CRM so the enquiry arrives with its acquisition context.
Did Webflowich create the visual design?
No. DSA Global supplied the Figma designs. My role covered Webflow development, responsive implementation, CMS architecture, custom functionality, attribution logic, CRM integration and delivery.
Evidence and project links
The public website, affiliate-program implementation and preserved Webflow records provide direct evidence of the multipage build, CMS content, partner attribution and custom calculator described in this case.
Visit the current DSA Global website →Explore the DSA Global affiliate program →View the DSA Global Made in Webflow record →Open the preserved Webflow build →Read the Qarry Webflow case study →Does your Webflow site need to connect with real business systems?
If your project needs structured CMS content, source attribution, custom tools or CRM integration, tell me what needs to happen between the first visit and the sales follow-up. I’ll review the workflow and suggest a practical next step.