Publications
A collection of my scholarly articles and a blog dedicated to Webflow services

Reputation Brings Clients Back
A returning client. A quiet recommendation from old emails.
A WordPress → Webflow migration focused on SEO, AEO, and long-term clarity.
This is what reputation looks like when it works.
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Figma → Webflow: The Style Library Shortcut
Turn messy Figma → Webflow handoffs into a clean, scalable system.
This post shows how a well-built style library cuts build time by 30–40%, keeps every page on-brand, and makes updates fast, predictable, and stress-free — for you, your team, and future projects.
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«Designers will rule the web.» A time machine: from iBand/Backstage to Dreamweaver → Webflow + AI
A short history with a long shadow: from iBand Backstage and Dreamweaver’s Roundtrip HTML to Webflow’s vision of visual speed without sacrificing code.
This piece connects the early pioneers of visual web creation to what Webflow delivers today — and what’s coming next with Code Components, AI, and human-first design at scale.
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Webflow Beyond 100: Performance Guide
A practical, no-fluff guide to squeezing real performance out of Webflow projects.
This post breaks down when Webflow scripts actually load, how async vs defer affects execution, and how to avoid common GTM and jQuery pitfalls — so you can cut bloat, protect Core Web Vitals, and ship sites that feel fast in the real world.
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